The strong presence of a brand in the digital space can do wonders for it. Customers flock to brands with a brilliant digital presence. The sale of products and services can skyrocket with an effective marketing strategy for a brand.
"How people are using the term 'digital' is a good marketing gimmick and I don't want to take it away from them," remarked Fujitsu Consulting India CEO Srikant Vaze sparking probing discussions on the real relevance and profitability of digital marketing in the present times. There are brands that are led by the philosophy of 'Let the work speak', and underplay the importance of extravagant digital marketing.