Instagram has seen a meteoric rise in its popularity in recent years. With over 2.35 billion monthly active user accounts, Instagram is ruling the hearts and minds of people across ages. There can be no better time than this to ride the tide of Instagram's popularity to promote your brand. Here's a quick guide for entrepreneurs and creators to gauze the endless pool of opportunities Instagram offers for marketing:

1. Use Instagram Ads: You can boost your marketing strategy by using Instagram Ads. They can do wonders for lead generation and sales. A case in point is a coffee retailer whose 3-week ad campaign fetched the brand a 16% sales gain. These targeted ads can reach your customer base and trigger the impulse to buy from you.

2. Make Use of Instagram Shop: Instagram shopping tools are incredible support tools for taking your brand to clients. The statistics show that nearly 44% of users shop on Instagram weekly. These users are hunting for brands aligned with their needs, budget, and taste. Businesses benefit greatly from adding Instagram shops to their account.

3. Get promotion savvy with Instagram Live Videos:  Instagram Live Videos feature gives you an amazing opportunity to come face to face albeit digitally with the audience you intend to engage. Be it a product demo, or unveiling new features/ services- Instagram live videos do it all for you. 

4. Promote your brand with Instagram influencers: Influencer marketing is quite popular these days, and it is projected to grow rapidly every year.  The current times are exciting enough to partner with an influencer who resonates with your brand image.  An influencer using or talking about your brand can make the audience try out your brand too. A win-win for you!

5. Tap into the popularity of Instagram: Instagram is as much a part of Zen X's routine as taking a shower. The users are spending nearly 30 minutes every day browsing through their Instagram feeds.   Why not catch prospective clients while they are on their Instagram feeds?  Just the right ad, or a story that tugs at their heartstrings- And in no time, you have them searching for your brand and service. Try it out!


Instagram marketing is as competitive as rewarding for brands, creators, and entrepreneurs.  Given its fabulously wide reach and popularity, it can get you amazing results with regard to promoting brand awareness and sales.  Nothing like getting the experts to do Instagram Marketing for you as it can make a whole lot of difference to your brand success story.