Search engine optimization (SEO) done for ecommerce is all about making your online business more visible on the search engine result pages. These results are assorted and represented under the term SERP, which is a gigantic list of websites matching the customer keyword search result that is a specific word or even a phrased query. Each listing includes the title of the web pages and a brief description of the page content. It also includes the page URLs and the pages of interest within these websites that are entirely arranged based on the strength of your optimization. And it would be advantageous to rank as high as possible on these lists so that when people search for the products that you sell, it’s you who attains the most traffic.

Google offers its advertising service that would get you some traffic at expense of a heavy advertising fee that is certain to burn a hole in your pocket on a regular basis. Anyone with basic knowledge of digital marketing would tell you that SEO offers a better solution to the problem and costs much, much less.

Web browsers today allow ad-blocking features that will take that search engine ad listing and throw it right out the window. Whether or not you go for a paid listing, you’ll need to optimize your website for search engines regardless. The digital market is vast. Each search on any search engine typically generates millions and billions of results. Without suitable optimization, your websites stand very little chance to attain customer traffic. It’s an impossible nut to crack without SEO.


  • Page Prioritisation: It’s a must, to begin with, pages where you’d want most of the traffic to be. That also includes optimizing for specific flagship products where you want the customer's attention. This is the basic product marketing on the internet; you’d typically want to garner most of the customer's attention for the maximum commercial benefit.
  • Creating a workflow: Optimizing for search engines requires you to meet lots of specific requisites. Choice of keywords, names of images on the website, adding metadata, augmenting alternate attributes to the images, and incorporating related keywords are some of these requisites.
  • Competitor analysis : SEO strategy for your business should be developed in a manner that outsmarts your competitors. It’s an important practice to check out their websites and analyse the SEO applications. Identify the methods to better optimize your website. SEO optimization is dynamic and differently done by everyone, to make yours sit best with the search engine algorithm is what the game is all about.
  • Keep up with the Conversion Rate Optimization (CRO):The less mentioned essential, CRO is regular testing of your website elements that earn more leads and sales for your business. Consider a customer browsing the web pages for any particular need; CRO is how often your website can ‘convert’ these searches into buying your products or services. CRO and SEO go hand in hand when it comes to successful eCommerce.


  • Researching and understanding the popular keywords that the customers are searching for online.
  • Building your website content based on your keyword research. It’s important to be smart about what, where, and when for a better application of the keywords.
  • Page-wise SEO by strategizing the keyword optimization in the content as well as meta tags.
  • The technical optimization for your SEO to make it more efficient for the search engines to crawl your website.
  • Localized SEO to make sure that you receive most of the local traffic. That is people in your area searching for any particular product would easily reach you if you're serving that product.
  • Link building is another essential aspect of SEO to help improve your recognisability and authority in the digital market.
  • Utilizing tools such as Google Analytics and Ahrefs to measure the success of your SEO.