SEO is a three-letter term that is a key aspect of any digital marketing campaign today. It stands for "Search Engine Optimization" and in simple terms, it means the process of establishing better online visibility when consumers search for products or services that are served by your business.
In this digital era when people turn to the search bar of the various search engines like Google, Bing, Duck-Duck-Go, etc to take care of any possible need they might have, it's natural for the business to make sure that they have a solid, visible presence on the internet to reach their potential customers. The better visibility their webpages have in search results, the more likely chance they have to garner attention and attract existing and prospective customers to their products and services.
How does SEO work?
So here's the deal, search engines ( also technically known as web crawlers) such as Google, Bing, etc use bots run by an algorithm to crawl the pages on the web, going from website to website, collecting all possible information about those webpages in the process and putting them in an index. You can imagine this 'index' like a massive library where a librarian (search algorithm) can pull up any book (web page) that you need to help you find exactly what you are looking for. When you search for something, the search engine algorithm analyzes first your query then the pages in its index, taking into consideration hundreds of factors to determine the order, or ranking, in which the pages should appear in the SERPs (Search Engine Result Page) for your query. The prime factor in this ranking process is that it is completely user-experience oriented, which means that search bots estimate exactly how effectively any website or a webpage can give the searcher what they are specifically searching for.
Unlike Search Engine Marketing or PPC ads, it is not possible to pay these search engines to get higher organic rankings on the SERPs. Setting up the right Search Engine Optimization that suits your business needs SEO professionals to put in the work. That's our role.
What lucrative business advantage does SEO offer?
It's simple, search results are served as an ordered list and the better rank a website can get on that list, the more user traffic the site will receive. Let's understand this through an example, consider a typical search query, the website listed at the number one result will receive more than 60% of the total user traffic for that query, rest of the websites on the first page of that list will receive less but still considerable traffic. The websites listed beyond the first page will get significantly less traffic, only 2-3% of the users choose to click beyond the first page of the search results. Therefore, improvement in search engine rankings can result in a website receiving more user traffic and potential business, shooting up the business ROI.
Due to this obvious opportunity, business and website owners want to influence the search algorithm to make it work in their favor so that their site ranks higher on the SERPs than other websites offering the same content or product, or services. Which makes sense for any business, I mean it would be preferable to have a better conversion rate than your business competitors wouldn't it?.
Search Engine Optimization is a key aspect of online marketing since the search engine is the primary tool that consumers use to navigate the internet and to find whatever they are looking for. In this age when people are practically living online, it would be a serious business blunder to not invest in SEO.
Invest in our SEO services
Here at Half Circles Media, we have a roster of experienced SEO professionals seasoned by working for years at providing unmatched Digital Marketing services to our clients. We build an SEO strategy that suits your business niche after studying your website, your online competitors, and the latest trends.
Customer experience and connectivity have become the number one priority for any business these days. Everyone wants better and maximum visibility. In this evolving market, it would be best to follow all the trends and changes closely. The more time, effort, and budget is committed to SEO, the better that online business has a chance to stand as a worthy contender in the market.