Facebook ADS (CPC & PPC) on Facebook & Network Partner Ads

Social media is a powerful platform to be used as a digital marketing tool to reach your audience and increase your brand awareness. Facebook, in particular, has a massive user base which is practically a goldmine for digital marketers looking to expand their reach. However, in recent years the social media space has become much more competitive for brands and businesses of all sizes. Because of this, marketers have had to turn to paid options to reach their buyers. Facebook pay-per-click (PPC), more popularly known as Facebook advertising, is currently one of the top platforms businesses are looking to up their social media game. With nearly 2 billion people using (hyperlink: https://www.statista.com/statistics/346167/facebook-global-dau/ ) Facebook every day, it serves up a unique opportunity for business marketers to augment their efforts in organic marketing. Facebook advertising accounts for a total of 18.4% of global digital ad spending and you have an enormous opportunity to reach your customers online where they all are. Since both an investment of your time and money is on the line, there's not much room for oversight.

You can utilize many types of advertising varieties that Facebook offers. You may choose to promote your Facebook page, specific posts on your page or even your website itself since the main goal of any digital marketing campaign is generally to drive traffic to their own business websites. Facebook supports several advertisement formats that are great for driving engagement and brand awareness. These include images, videos, Instant Experiences adverts, and collections. These ads are aimed at users based on their interests, location, demographic, and other details. Many of these offered features are exclusively available on Facebook.


How does it work?

What Facebook offers is essentially a PPC or “Pay-Per-Click” advertising model under which the company that is employing the advertisement route pays the advertising platform only when the ad is clicked. This form of advertising has quickly become popular in the digital marketing industry as it allows marketers to create highly-targeted ads and generate tangible analytics to help understand the audience engagement with the content.

Facebook advertising functions through a bidding system which is essentially an auction where advertisers have to bid for their ads to be displayed at various ad placement locations on Facebook. Based on the keyword or the audience that you select, you pay a certain amount for each time your ad is clicked by a user. This amount or Cost-Per-Click is determined by how many users you can reach, and the keyword value. While the highest bid amount typically receives the most ad placements on the platform, the size of your bid isn’t the only factor that determines ad delivery. This makes Facebook’s bidding system a bit different from other auction advertising models. Facebook's auction system is tailored to balance the advertiser's needs with the needs of its users by allowing advertisers to make money and serve relevant content to the target audience.

Factors that influence ad placement:

Your bid – This is the maximum amount that you would need to pay to win a bid. Facebook’s bidding system has a value-for-money design. It allows you to pay the lowest possible amount that still wins you the bid, which means that if your competitor with the highest bid has set their max bid to 80₹, and your bidding value is set to 90₹, you’ll only need to pay 81₹ to win the bid, not the full 90₹ amount.

Estimated clicking rates – Facebook estimates the number of user clicks that any particular ad is receiving. If user click rate is higher for an ad, Facebook would consider it to be more relevant therefore it would receive a priority slot over other ads.

Ad relevance score – Facebook determines this by considering all the positive & negative user reactions to your ad. Positive reactions include liking, commenting, or clicking whereas if users are hiding or ignoring your ad it would be considered negatively. Ad relevance score is crucial to Facebook, having a high score means that your ad is motivating users spend more time on the platform.

Customizable targeting tool

For an effective advertising strategy, reach is just one part of the marketing equation. The marketer does not need to worry that it reaches everyone, only that it reaches the right people, and this is where Facebook is incredibly useful. In order for your campaign to influence a set-specific audience instead of an undefined crowd, it is up to you to consider your objective. It saves you a significant amount of resources and that is why you'll probably want to focus on the type of people you know will be interested in your offering.

To help you narrow down your focus, Facebook's targeting criteria also accommodates an audience definition gauge, which is a specialized tool that lets you locate the right audience. It is basically a customizability feature that works by taking all of your selected properties into consideration in order to come up with a potential reach number.

Facebook's inbuilt targeting system is quite thorough, it evaluates user criteria such as:

  • Geolocation
  • Ethnicity
  • Age
  • Gender
  • Education
  • Work
  • Financial
  • Political propensity
  • Relationship
  • Life Events
  • Connections
  • Hobbies & Interests
  • Behaviors

When it comes to specific targeting, Facebook is almost unparalleled. It knows so much about its users, and this information helps advertisers reach the right people with the right offer. However, if you're looking to build brand awareness or to promote an offer with a wide appeal, Facebook lets you focus on a more general audience. This flexible feature of accurately targeting specific groups of people gives desired results which means you can’t deny the power that Facebook advertising bestows upon your marketing campaigns. It's super profitable.

We offer the best PPC management services

Social media advertisement is often the most profitable course for our clients due to the enormous volume of potential customers that exist on these platforms. While running a social media ad campaign may look like a straightforward operation, it actually takes a lot of analysis and planning to drive high-quality and consistent traffic to your website that will earn you more money than it will cost. Our services are designed explicitly for businesses that do not have a ton of experience in online marketing.

There is a significant degree of difference between an amateur ad campaign and a professionally optimized ad campaign. An optimized campaign utilizes the know-how of experts seasoned in digital marketing and relies on the use of the right strategy at the right time.

Facebook's ad service has a massive userbase and is riddled with marketers competing for standard keywords and ad placements that might give them an advantage over other marketers and businesses on the platform. Our digital marketing experts create a suitable marketing campaign based on your business niche and marketing budget so that you may establish a profitable reach to your potential customers on Facebook.

Our team of experienced online marketing professionals can determine the most prominent keywords for your business that are frequently used to search for the type of services and products that you offer, and create your ads accordingly. To achieve this, we evaluate your website and consider your industry requirements to make your Facebook advertising as efficient as possible.

Your online marketing aspirations stand to benefit from our many years of experience in optimizing advertisement campaigns utilizing our trade routine that is targeted and effective. This will help in giving you a leg-up on the competition and reaching more potential clients in a shorter time-span.