Nevertheless, a growing number of business owners are keen to explore the exciting arena of digital marketing to cash in on digital marketing opportunities for business growth. We present you with a quick roundup of how digital marketing has become a necessity in the current technology-driven times.

1. Recent surveys point towards significant dips in the revenue of companies solely relying on traditional models of business. With rapid changes taking place in the way business is being done and marketed, it has become important for business owners to level up their strategies to reap the benefits of digital marketing.

2. Growing number of businesses are gravitating towards promoting their businesses on various digital platforms. This is being done in a bid to reach online customers. Looking at the versatility of digital marketing, the experts are quite optimistic about the growth of digital advertising spending in the coming years.

3. A Return on Investment (ROI) is a key factor for business owners, and they keep an eagle's eye on ROI. The ROI and data-driven approach towards digital marketing practices is enabling the brands to grow their business and maximize profits.

4. A vast majority of internet users want information about a product or a service through online content in the form of videos, blogs, webinars, and others. Given the great degree of reliance of consumers on digital content; the brands are showing greater interest in leveraging the digital market space for their business needs.

5. According to a recent survey, 49% of consumers in the age group of 18-29 years said they made a purchase after they viewed a social media advisement. Such statistics are galore and impressive indicators of how digital marketing is driving business in the digital ecosystem.

It clearly looks like digital marketing is more of a necessity than just a gimmick. Digital marketing experts equipped with the statistics gleaned from various surveys and research are roaring for the necessity of digital marketing in these technology-led times. A business that trusts a competent digital marketing team for consolidating the business in the digital arena is well poised to reap tremendous gains and emerge with a glowing success story using digital marketing solutions.