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Digital Marketing Services
SEARCH ENGINE OPTIMIZATION (SEO)
In simple terms, SEO is the tweaking of your website to get it higher on the search engine search list and increase its visibility to the consumers when they search for products or services related to your business on a search engine like Google. If your page has a better positioning in the search engines, it’s likely that that’s where the customer would choose to look to make a purchase. It gets the attention of prospective customers to your website.
SEO is the fundamental component of digital marketing because modern consumers are using search engines as the rudimentary medium to look into the digital world for their needs. Google, the prime search engine in use these days has evaluated the extent of its global use at four million searches per minute. That’s a huge number. Amongst these searches, most are for any small to big commercial intent, consumers looking to find information about a particular product or service. Digital traffic brought to websites as a result of a search engine listing makes it the digital marketing priority. Greater visibility and higher ranking in a search result than other potential competitors can have a solid impact on your profits. SEO is the very foundation of a digital marketing ecosystem. .
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SOCIAL MEDIA OPTIMIZATION (SMO)
Social media optimization (SMO) is using social media platforms and their networks to establish and maintain an organization’s message, online presence, and connectivity. As one of the basic components of digital marketing today, social media can be used to expand both reach and popularity. With the correct strategy, SMO can be used to increase awareness regarding any new product and services, connect with the potential customers and have the ability to communicate if needed directly through the social media platform. While search engine optimization (SEO) and social media optimization (SMO) have similar goals- basically to generate more traffic and popularity for the company and its business; the execution part is where they exist very differently. Digital marketers using any social media platform also have the freedom to customize their content based on any demographic and geographic profile. Posts and messages on social media can be tailored to have much more impact on a specific audience.
Social media marketing is the more recent addition to the marketing fore, at times similar to SEO but in many instances replacing it as the much more effective way to establish a brand, generate leads, connect to an audience and increase a company’s visibility in the digital space. Today pretty much all platforms of social media can be utilized for the purpose of digital marketing, including (but not limited to) Facebook, Instagram, Twitter, Youtube, Tiktok, and Pinterest. SMO adds value to your brand and provides an element of advantage to your business; therefore it’s a crucial component that takes the game of digital marketing to the next level. .
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SEARCH ENGINE MARKETING (SEM)
Search engine marketing (SEM) is a system of paid advertisements that are sponsored by you and run by the search engine. If you’ve ever witnessed websites on your search list page (SERP) that display ‘Ad’ on the bottom you’ve seen SEM. Advertisers bid on specific keywords that are more lucrative for their business and searched by consumers on a search engine to look for a particular product or service. These advertisements then appear alongside the other search queries with the declaration of sponsorship that allows consumers the option to choose and go for the preferred service.
Learn moreThe world has quickly been shifting from traditional mediums of communication to quickly connecting over the internet. From the way people consume daily news to exploring what furniture would look good in their living room, everything has become digitalized, and so has the world of marketing.
Digital marketing is the new paradigm in the game of promoting business. It offers a variety of new promotional tactics and with the right approach, easy attention of your customers.
Traditional marketing techniques involved spending copious amounts of money on print advertisements in the newspapers & magazines, purchasing billboard spots, and getting your ad to run on the television. Fortunately, the internet came as a game-changer for marketing practices and made it much more cost-effective than the traditional. Additionally, this also made it easier to connect with potential customers on a global level.
Today everybody has a presence on the internet; it has transformed everyday life and has dramatically revolutionized different fields. The modern customer is online, hanging out on social media, keeping themselves updated by exploring different news websites and blogs, and probing online when they have some need. Digital marketing is essential for business nowadays. It’s typical of a customer to scour the internet before purchasing something.
For instance, think about the last time when you made an important purchase. Perhaps you purchased a car, your favourite headphones, or sent a gift to your beloved who’s in another city. Regardless of what it was, the first thing you probably did was to look for available options on the internet. The decision of purchasing any particular product involves various factors such as its features, it's pricing, and the reviews you came upon on the internet. The key that leads to most purchasing decisions begins in the search bar of an internet browser. That being the case, making & maintaining an online presence is an absolute necessity regardless of what you’re selling. For anyone looking to sell their products online, having an identity on the internet is essential. These marketers that are looking to use the internet as a medium to sell their products and services depend entirely on the kindness of the search engines for attaining customers’ attention. Digital marketing is based on how well you can get your target audience to find your business online. Unless they’ve heard of you already, the potential customers won’t be searching for your brand name directly. It’s the specific requirement of the customer that makes him search for a particular product or even a service that suits his needs. That search is usually made over any search engine like Google, Duckduckgo, Bing, and Yahoo. Where you are on the search list against your competitors depends entirely on three basic digital marketing components- SEO, SEM & SMO. Let us talk about them some more. .